SAVE KENYA\'S TOURISM
posted on Wednesday, February 02, 2011 06:16 AM
A recent World Bank report says the degradation of natural and wildlife resources, coupled with a tired product offering in need of an upgrade and diversification, are some of the obstacles that make Kenya lag behind in attracting more tourists.
Others are a constrained business environment, with weak institutional backup, and a workforce with limited skills.
“Kenya’s mature tourism industry is facing stiff competition and grappling with a fallout from global financial uncertainties,” said Mr Johannes Zutt, World Bank Kenya country director.
He spoke during the release of Kenya’s Tourism: Polishing the Jewel report in Nairobi.
“Kenya’s beach tourism is a ‘tired’ and less competitive product in today’s marketplace. But it could rebound if necessary rehabilitation is achieved,” he said. Kenya expects to attract about 2 million tourists in 2012, with the figure increasing to 3 million in 2015.
Compared to other countries, Kenya has an upper hand as we have a great asset base, entrepreneurial people, a geography and climate that allow year-round tourism activity and people like you and me to help with ideas to save this sector.
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