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Business Success is Linked to Language

posted on Thursday, November 15, 2007 05:53 PM

Among our guests at the last Global Tribal Meetup, on November 13th, we had a big number of people proposing ground-breaking alternative therapies and well-being services, people making a difference by proposing innovative products to less advantaged beneficiaries and customers.

Tips for this month Global Tribal Meetup:

Speaking the language of your target market helps. How do you manage that? If you target a sector in particular, read the relevant industry literature, press, websites and note the recurring jargon.If you target a specific enterprise or organisation to sell your products or services too, read their annual reports, newsletters, spot their blogs and their facebook group!

Free practical tool to save time:
Set up a Google Alert with specific key words, business or personal names, etc.
... then use the specific vocabulary in your marketing material.

Needless to say that you need to make sense of that jargon yourself and your message needs to be crystal clear and simple to read.

Another tip that emerged is too much vagueness in your communications can be dangerous: be specific, and brief, when you describe what you want from your clients or what you propose them.

In consequence: Proposing the same report to all your stakeholders might be a mistake at time. Rose Casey-Challies from Partners In Impact, suggested to have reports more adapted to specific groups of stakholders, if possible, instead of one vague document speaking to no-one in particular.

To be found?

Suzan Hermann, from London-Meditation, demonstrated that her domain name generated a great interest and she gets a faire share of business by her high ranking in search engines. Is your business name to be found easily, randomly, has someone else got a similar name?
If your name is listed in other people's blogs, for instance, it is more likely to go up in the rankings too, so invite people to speak about you, write articles, give interviews..

Stuck in a rut, lost for words?

If you feel you are turning in circles, how about checking your energy levels, your body language, your level of excitement. The next product or service you will develop is probably much closer to you than you imagine.What are your skills, your passions, your values, telling you?
In communications, words represent only 5 to 7%, then tone of voice (13 to 15%), then body language account for 80%! Use your own body language as a resource.

Events to come:

Filmmakers among our guests announced us that submissions for the 2008 Birds Eye View Festival are now open. Birds Eye View is a creative platform for women filmmakers. They are looking for documentaries, features, short films, new media artworks and more for their 2008 Festival, opening in March. More on www.birds-eye-view.co.uk

Event: Women's Social Leadership Awards. Thursday 7th February 2008. Central London. Nominations are now open!
More info about this unique event, and how to put forward women with character, able to make things change for the better, click on http://ogunte.com/innovation/content/view/105/116/

To stay informed about our coming courses and networking events, click on http://ogunte.com/innovation/content/category/8/19/106/

See you next month!

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